Sep 1, 2022 | Maritime business news

KPI OceanConnect and Bunker Holding’s key account management unit, BOGA, are to join forces and operate under the name KPI OceanConnect in future.

Anders Grønborg (pictured) will take on the position of CEO of KPI OceanConnect, replacing Søren Høll who moves to a position as Head of Global Operations in Bunker Holding. Grønborg joined Bunker Holding in 2020 as Global Head of Sales and has more than 35 years’ experience in the marine fuels industry. The Global Accounts unit will continue to be led by Henrik Zederkof who joins KPI OceanConnect as Head of Global Accounts reporting to Grønborg.

The organisational changes are a direct result of Bunker Holding’s new strategy ‘Fuelling the Future’ which was launched in the spring of 2022.

Christoffer Berg Lassen, CCO Bunker Holding, said: “With Anders Grønborg onboard, and with Global Accounts joining forces with the brand, KPI OceanConnect is exceptionally well positioned for future growth and success as an innovator and expert in the premium large client segment.”

Joining the two organisations under the KPI OceanConnect brand is considered to create one of the largest and most experienced independent marine fuels service and solutions providers in the world. The move is said to combine the best of KPI OceanConnect and BOGA, creating an organisation with significant expertise, resources and capabilities at the forefront of digitalisation and the shipping market’s green transition. It enables the group to provide expert advice and counsel on all aspects of the marine fuels supply and value chain, and offer an even stronger value proposition to customers.

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